The OTC Cough Medicine Abuse Awareness poster series was crafted to shed light on the dangers of dextromethorphan (DXM) abuse. Designed in Adobe Illustrator, these three posters leverage unique typography, hierarchy, and simple graphics to communicate key statistics, effects of abuse, and proactive prevention methods.

Statistics Poster – Uses strong numerical emphasis and direct statements to highlight the severity of DXM abuse among teens.

Effects Poster – Employs a visually disruptive layout to mirror the dissociative and disorienting effects of overdose.

Prevention Poster – Encourages action with clear, step-by-step guidance on how individuals can prevent medicine misuse in their communities.

Red is used for the header and graphics helps emphasize an urgency and danger that these drugs could cause. The blue and gray helps balance the red by offering a softer color while still emphasizing the red. By balancing informative content with unique and compelling design elements, this poster series acts as a call to action, urging awareness and responsibility in combating OTC cough medicine abuse.